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For specific and immediate job opportunities within NAMG, please refer to "Career Opportunities".
If you have skills and experience that may fit within NAMG's core business units, and would
like to introduce yourself to NAMG for future reference, take a look at the primary departmental roles
below. This summary does not include every NAMG department, nor does it include every job function,
but it provides a thorough review of our operating departments and the primary roles within the company.
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North American Media Group, a subsidiary of NAMG, publishes ten consumer
magazines and produces three television shows on ESPN2 and The Outdoor Channel. All of them feature
advertising from the leading companies in their respective markets. It’s the
job of the Advertising Sales department to generate those ads.
NAMG uses in-house, employee sales personnel who work out of either the
Minneapolis (headquarters), Chicago or New York City sales offices as well as
using several different independent sales representatives. Calling on client and
advertising agencies, sales personnel identify wants and needs of clients and then
package sales opportunities using our inventory of magazines, TV, Internet, Events and merchandising
to provide solutions for these advertisers.
Account Executives use a variety of tools and techniques. All of our sales staff
travel to meet with clients face-to-face at their business offices or trade shows
and stay in touch by phone, fax or email on a daily basis. The ad sales team also
works closely with our Marketing department to develop new sales and promotional
material that aid the selling process. This combination of sales and marketing
teamwork has helped NAMG create some of the most highly regarded special interest
magazines available today -- several of which are ad page leaders in their
respective markets.
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The Art department is the primary group responsible for the design and production
of each of our club magazines. Designing each of the magazines includes developing
the initial idea or concept then working with the editorial staff to achieve that
idea. Artists routinely direct or produce photography and illustrations used within
the magazines.
Using state-of-the-art equipment and processes we are capable of producing most
of the magazines with only in-house resources. Ultimately, everything in the
magazines is developed into a digital format using our sophisticated color
scanning capabilities and our industry leading raster image processing (RIP)
equipment. It is then delivered electronically to our printer and burned
directly to the printing plates.
In addition to our work on the magazines, the Art department is often called upon
to create materials to support advertising in our magazines. This includes
various promotions; Media Kits, Trade show materials and other value added
advertising support. Our highly trained and professional staff is also
frequently asked by virtually every other department within the company
to provide graphics support, including posters, vehicle graphics, file format
conversions, color scanning and downloading magazine files.
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Our department’s name says it all – we develop books! A book starts as an idea –
often from Book Development staff, but sometimes the idea will come from a
marketing need: members are asking for or needing a book on a certain topic.
Once approved, the first stage is outlining the book – coming up with a clear and
concise plan of what it will be. Then an author is contracted – an expert in the
subject matter who writes the text. Photographs are bought or created as the words
are edited and formatted into a book-ready package. The final words and pictures
come together in design, and then the book is edited/proofed further, massaged
and fine-tuned into the final product.
We release that final product electronically, and printing plates are created
directly from the electronic files. The finished, printed books are then shipped
to our warehouse, where they are shipped to Club members. We manage
this production of the books from Book Development too.
Talented coordinators shepherd the book through the entire process. They work with
many people at every stage of the process. Designers are integral. We hire some
design work outside, but the bulk of our work is completed by in-house
professionals. Photo editors are key, support staff handle a wide range of
responsibilities, and topic specialists help round out the content.
Book Development creates successful products that cater to the interests of all our
Club members – Hunting, Fishing, Gardening, Cooking, Home Improvement, Golf,
Health & Wellness, Creative Home Arts, The History Club, Street Machines and any new club topics that NAMG will add to its lineup.
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The NAMG Editorial department is actually comprised of separate staffs for each
of the company’s Clubs and respective magazines. They are all supported by a
central magazine production staff which is also part of the department.
Unlike traditional magazines, the individual editorial teams are considered to be
the “soul center” for each Club. The members of NAMG Clubs are passionate about
their lifestyle whether that’s hunting, gardening, health and wellness, etc....
Each member of each editorial staff shares or exceeds that level of passion.
Many of the staff members are recognized by both members and the industry as true
experts in their fields.
In the case of North American Hunter and North American Fisherman magazines, the
editors double as hosts of the company’s ESPN television productions. This serves
to further publicize their respective clubs and magazines.
The NAMG magazines contract with the country’s top freelance writers and
photographers for magazine material, but continue to provide tremendous opportunity
for club members to contribute content. This is part of the “Club Difference” which
sets our magazines apart.
The magazine production team has decades of combined experience in the logistics
of producing high quality publications, and keeps NAMG publications on the cutting
edge of pre-press, printing and distribution efficiencies. The tandem effort of
the editors and the production staff result in magazines that annually earn local,
regional and national awards for content and design.
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The finance department at NAMG provides professional services in the following
functional areas: General accounting, cost accounting, inventory control,
treasury, financial analysis and modeling, accounts payable, and accounts
receivable.
Our highly skilled staff is responsible for a wide variety of activities
including: Developing financial budgets and forecasts, analyzing potential
investments for potential profitability, monitoring inventory quantities
and costs, managing cash flow, generating financial reports, paying vendor
invoices, billing for products and services, collecting receivables, and
preparing sales and income tax returns.
The finance group closes the monthly accounting records at the end of each
calendar month and closes the annual records on December 31 each year. Our
employees have a diverse range of experience and education with the common
goal of serving their internal and external customers well by providing
information that is accurate, meaningful and timely.
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The Human Resources department’s areas of service to the employee include
employee benefits programs, recruiting and orientation, salary administration,
training and development, workers’ compensation, employee-related policies and
procedures, employee relations and support, and payroll.
Our mission is to create a positive environment where employees will feel valued,
respected, recognized and rewarded. To that end, we offer a Wellness Program,
Employee Reach for Excellence recognition, SuperVision training, as well as employee
appreciation events throughout the year.
We also regularly distribute employee opinion surveys whereby employees are given
the opportunity to give feedback regarding the work environment. These surveys are
carefully reviewed and many suggestions are implemented, helping make NAMG one of
the best places to work!
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The Information Services department provides comprehensive information processing,
technology implementation, project management, and process improvement resources
for NAMG, our business partners, and Club members.
NAMG utilizes some of the most current technology in-house to support business
functions such as membership, subscription/circulation, product sales, financials,
inventory, billing, advertising, promotions, call center, and business intelligence.
We’ve recently built a large internet architecture at our co-location facility in
downtown Minneapolis to support our rapidly expanding internet presence of many web
sites.
Skills provided by our trained and enthusiastic professionals include application
development (both transaction and web), database, data processing, computer operations,
project management & business analysis, help desk, training, testing, asset management,
research, LAN/WAN networking, desktop systems, server management, and strategic
planning.
The strength of our department depends on delivering technical solutions and day-to-day
operations with quality & value. Our competitive edge is our ability to work closely
and regularly with our business-side clients to enhance existing systems and develop
creative new ways to grow NAMG and improve our Club member’s experience.
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NAMG has developed a very diverse and sophisticated Marketing infrastructure over
the past 24 years. In order to execute and manage the many unique club benefits,
services and products, the marketing expertise within NAMG is broad.
The primary goals of the Marketing division are to a) Develop and manage
high-quality member benefits, services and products which NAMG members desire, and
b) Effectively execute and manage the process of acquiring and retaining club
members, and marketing ancillary products and services to those members.
The most significant professional skill sets within Marketing include circulation
promotion, circulation fulfillment, continuity product marketing, product
development and merchandising, financial services marketing, ancillary program &
benefit development, direct marketing creative, Internet content and marketing,
event development, and marketing analysis and modeling.
In addition to this broad base of marketing disciplines, the marketing culture
within NAMG is very dynamic. We invest in sophisticated tools to manage our
business and commit significant capital to direct marketing testing, new club
development, concept/creative testing, product development, new business
development, new channel testing, database management, statistical analysis/modelling and advanced
internet promotions.
In blending this unique set of business objectives with a talented and motivated
work force, the NAMG Marketing department is a dynamic area to work with – or
work in.
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One of the best things about working in a company that utilizes direct marketing,
is the ability to measure the success of each and every marketing program. So whether it’s
building predictive regression models, generating response reporting, creating budget and forecast models,
or helping to understand the customer database, our staff of marketing analysts and modellers are
an integral part of our business.
We have analysts who specialize in the various segments of our business:
Membership, Special Products, or Continuity Marketing. They work with a variety of
current commercial and customized software products to help analyze our business,
build predictive models, and identify segments of our customer file for targeted
marketing efforts. Using the powerful results of their analytical abilities and
tools, we can get the right offer to the right member at the right time to enhance
member satisfaction and help NAMG grow.
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Our goal is to help various departments of NAMG achieve their direct marketing
objectives.
The main functions of the Marketing Creative Department include writing,
designing and producing the product and service offers that promote the
Clubs. We also create the direct marketing materials that support the
member acquisition programs, sell targeted products to the Clubs' Membership,
and maintain retention efforts of our members.
Through in-depth discussion and collaboration with marketing department staff,
Marketing Creative produces direct mail packages, space advertisements and other
collateral materials. With a significant level of experience and broad range of
direct marketing creative specialties, the Marketing Creative staff is eminently
qualified to fulfill NAMG’s direct marketing goals.
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The Member Benefits department is responsible for the development and
administration of all Club benefits that are included in a Club membership,
with the exception of the Club magazines, which are managed by the Editorial department.
There are many benefit programs administered by our enthusiastic and skilled
staff.
The Product Testing Program distributes free products to Club members in exchange
for their opinion of the product. The Giveaway and Getaway programs offer
consumers a chance to win valuable merchandise or a trip to an exciting destination.
Members who help the Club acquire new members can earn a variety of prizes in the
Club membership drives.
We also publish Club resource directories that are made available to members free
of charge. The directories provide information that helps members enjoy their
hobbies by finding a golf partner, a fishing guide, arranging a visit to a public
garden, and more. The Member Benefits department also negotiates member discounts
on merchandise and services such as green fees, pharmaceuticals, event admissions,
and hotel accommodations.
Growing and adding Club benefits is an ongoing process. To do this effectively,
the Member Benefits department must understand the interests of Club members.
In order to do this we distribute, collect, and tally a variety of member surveys.
The survey information is used across the company to give direction to benefits,
marketing, and editorial efforts.
The Events department provides opportunities for members to meet one another. Some
examples of Club events include member golf tournaments at the World's greatest golf
destinations, fishing tournaments, specially guided hunts, and so forth. The Events department organizes all the marketing and
advertising for such events, registration, and onsite details as well as vendor
contracts associated with such events.
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The purpose of the Member Services department is to respond to membership issues
and to process requests, payments and orders.
Phone lines are open 7:30am-6:00pm Monday-Friday and we are staffed with fully
trained and courteous representatives. A training supervisor, help desk team,
and managers help support the department. Members may contact us using a toll
free number, internet/email, or write to us directly.
We also offer the use of an automated phone system to process requests for a
directory, address changes, product test profiles, membership cards and validation
stickers. This is a quick and simple process that is available 24 hours a day, 7 days
a week to our members.
The department offers a variety of recognition and incentive programs for meeting
department performance goals. Our mission statement is to provide exceptional
customer service to our members. This is defined by being responsive, efficient,
professional and helpful to our members.
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The Operations department distributes to new members their first club-specific
benefits, in the form of a membership fulfillment kit, which contains information
specific to the club they have joined. Additionally, Operations distributes to
members other company correspondence and documentation including invoices,
promotions, and products that members order from their clubs. The Operations
department is divided into three work areas.
The Warehousing operation controls NAMG’s on-site warehouse, as well as off-site
warehouse locations. The staff also has responsibility for control and
distribution of materials stored by several vendors.
The lettershop staff is responsible for printing personalized correspondence,
inserting it into envelopes, and mailing the final package. A typical mailing can
include specialty items such as plastic cards, or marketing premiums such as tea,
gardening seeds, or golf bag tags.
For personalized correspondence projects, the hand-insert staff is responsible for
collating, inserting and mailing the items designated for program members.
These services are provided by a enthusiastic group of NAMG employees who operate
equipment and perform a variety of tasks required to ensure that members receive
their material in a timely manner and with a quality presentation.
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All NAMG incoming mail is processed through the Remittance Processing (RP) department. RP is
split into two areas, the Mail/Machine Room and Data Entry.
The Mail/Machine Room processes all incoming mail, new member applications,
payments, etc. Mail is opened and sorted by advanced extracting equipment.
Everything is then sorted and processed according to each club and type of mail.
Certain types of work are processed on a high-speed processor, such as new
memberships and payments. This information is uploaded daily to ensure timely
service for our members, along with daily deposits for payments. Everything
else is then routed to the appropriate departments.
Some of the incoming mail can not go through the high-speed processor due to
special handling requirements. This mail is then sent to Data Entry to be
manually processed. This includes specific member requests, such as payments,
product orders, benefit requests, check-by-phone payments, life member
applications, etc. This information is uploaded into our computer system daily
to ensure a rapid response and timely fulfillment of orders.
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The NAMG TV/Video Department has two primary functions. We produce the company's television programming which airs on the Outdoor Life Network, ESPN2, The Outdoor Channel, Fox Sports Net, Fox College Sports and COMCAST. We also produce special interest DVDs that NAMG markets to members of its Clubs.
For the last 15 years, NAMG has produced award-winning outdoor programming for leading national and regional networks. Our current shows include "North American Fisherman", "North American Hunter", "Fishing Club Journal", "Tales of the Hunt" and the feature segment "Shoot More, Shoot More Often".
The NAMG TV/Video Department is also excited about its launch of several new high definition television shows, including "The Professionals—Florida's Best Fishing Guides", was well as "Wingshooting the World with Chris Batha" and a Quebec-based adventure series. This new venture, in partnership with The Outdoor Channel 2—HD, keeps NAMG at the forefront of production technology.
NAMG is actively pursuing additional venues from television programming related to the lifestyle interests of its other Clubs. This will allow even great utilization of the department's deep talent pool and existing advanced production equipment.
NAMG's outdoor productions are frequently recognized for their quality content and production standards. They annually receive awards from leading organizations such as the Outdoor Writers Association of America and the National Shooting Sports Foundation.
In addition to these responsibilities, the TV/Video Department also produces a substantial amount of commercial spots for many leading companies, as well as video projects for use in-house.
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